How Dunn Edwards enhances the customer experience

Fredrik Carlegren of Toshiba talks about retail challenges with Rich Stefani of Dunn Edwards Paints. Photo courtesy of Networld Media Group.

Rich Stefani, CIO and group vice president of technology at Nippon Paint USA, the parent company of Dunn Edwards Paints, described several ways the company, which has 140 stores, is working to reduce customer friction and improve the buying experience.

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